Why Sell With A Pro?
Any agent who gives you an analysis of your home before seeing it should automatically raise red flags. Every home is different and every situation is unique, so it is important for an agent to consider all variables when analyzing your property. An expert real estate agent will know how to properly access your property by asking the “hard” questions, evaluating other aspects of your property, doing a detailed CMA and help you understand the process and everything involved in it. To successfully sell your home, your agent needs to understand what sells your home. They need to be able to differentiate your home and help highlight the qualities that are desirable to most buyers. Staging always helps and some agents are experts when it comes to this, however, sometimes staging a home can hurt it as well. Your agent must do what is necessary and when it is necessary in order to sell your home for all it’s worth.
One of the main key factors involved when selling your home is to maximize your home’s exposure. 90% of buyers search for homes using the internet and of that 90%, Google is the most used search engine at 81% , followed by Yahoo and Bing. So obviously, having good online presence is vitally important, yet, most agents don’t utilize their web syndication to its fullest. It raises the question “how hard is your agent really working for you?”
Though there are essential needs to marketing a property properly, using the best forms of marketing will always help give your home the detailed and specific exposure it needs. Taking photos is great. Taking photos with your iPhone, no so much. Professional HD photography and video can sometimes be the difference between a quick sale and a long-drawn out one. Many times good photography and video are the reason many buyers even visit a home for sale.
By utilizing all the marketing resources necessary, I am able to expose your home for all it’s worth.
Did you know that the average agent sells only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development? These are the facts, so how do you know if your agent is an expert in helping sell your home? There is way more involved with selling a home, but most of the time, the problems that arise during the selling process starts at the beginning.
By determining buyers’ expectations, needs and wants, and comparing them to what the market is showing, an expert will be able to connect potential buyers to your home. However, it is important to understand how an agent will be able to identify these factors. When deciding on an agent that will guide you through the process, ask the necessary questions and ensure you are comfortable with their response. I will be able to determine things that buyers want most such as timing and motivation, expenses and finances, lifestyle and community profile and provide a customized marketing strategy that fits your needs as a seller.
LET’S MARKET IT FOR ALL IT’S WORTH!
Have you ever heard the term “if you build it, they will come”? Well in real estate, we would all love for things to be that easy—”if you list it, they will come”. The truth is, if you want to generate the traffic necessary to sell your home, you have to market, market, market. I spend a lot of time, money and resources finding better ways to market our clients homes. But if nobody sees your home, it simply won’t sell. Therefore, the most important part of our plan of action is to get your home the exposure it needs in order to successfully sell your home. However, I have to make sure your home is in ready-to-sell condition. So let’s begin to prepare…
PRODUCTS THAT GET YOU SOLD!
One of the most important parts of the process is to attract buyers by creating and offering products that ultimately help sell your home. Below is a list of the products we use to successfully sell your property.
Yard Sign & Post
Our brokerage yard sign and post will show your home is professionally represented. With clean branding, nothing that will detract from your home’s curb appeal.
24/7 Info Sign Rider
Another way we empower buyers to get the information they need about your property 24/7.
Professionally Customized Property Brochures
Professionally designed and commercially printed, a Daniel Smith yychomes4sale.ca Residential brochure will showcase your home in the best possible way.
Video Tour Marketing
Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan.
Just Listed Open House
I invite other agents, community residents, and potential buyers to an open house. My open houses are unique and best suited to the market we are looking to attract. I sit down with all of my clients and access the needs and wants for showcasing their home.
What You Should Expect – Marketing Timelines
My Marketing Timelines allow you, the client, to identify when things are scheduled to happen and in the order they should happen. These guidelines provide an accurate understanding of the marketing process and eventual sale of your home.
What Buyers are Looking For When Searching…
Home buyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.
FROM MOTIVATION TO CONTEMPLATION TO THE DECISION – IN THE MIND OF A BUYER
You’re ready to buy your next home, but you want to make sure you are getting something you love for with great value for a good price in a neighbourhood you desire. You are motivated to begin the next phase of your life and future possibilities start running through your mind. This gets you excited of what is to come!
You contemplate your next steps. You look at all the options available to you with the internet being the most efficient one right at your fingertips. You search and see some homes you like but you want to see more. However, this process is time consuming. You’ve seen new listing house signs, new builder or development ads and you’ve attended a few open houses, but still you can’t seem to find that house that was created in your mind. You know you may have to compromise somethings, but you didn’t think you had to compromise so much.
Your contemplation circles you back to the one thing you may have thought you didn’t really need. You didn’t want a REALTOR® , because you thought you could do it yourself. But now you’re realizing you don’t have the time to spend and the resources are not being fully utilized. You haven’t seen any short-sale options, foreclosures or expired homes. So what if you are completely missing out on the home of your dreams simply because you didn’t contact an experience agent. 17% of buyers start with a REALTOR® and in a world completely dominated by the information through the web, this stat shows how important a REALTOR® is throughout the home-buying process. In the end, your decision should be to go with a REALTOR® .
When a buyer is ready to take the next step, Daniel Smith is prepared to utilize all of his resources to help connect potential buyers with the seller’s home.See Seller’s Guide in Booklet Presentation Form